IP to Profit: Create a new revenue centre out of your intellectual property
This training gives you an actionable, step-by-step instruction manual that enables you to create a new revenue centre out of your two most valuable assets:
Your intellectual property, or the zone-of-genius work that you do; and your database of past, present, and future customers.
You'll learn how to segment your list, survey your past and current customers, and how to create an offer that is exactly fit for the current pressing needs your people have at this moment.
Includes the slides that go with the training, showing you in detail the entire process:
Stage 1: How to segment & Survey
Segment your list based on needs, wants, and buying ability, and conduct strategic research, so that you'll know exactly which offer to put in front of people, based on their own statements.
Stage 2: Extract & Design
Get your Intellectual Property - the Zone-of-Genius work that only you can do - down on paper, and convert it into offers and packages specifically aimed at the different segments, and adjusted to their current, painful needs.
Stage 3: Show up & Sell
The exact steps and tracking you need to set up your sales campaign, in a way that enables you to enroll buyers, and to analyse, iterate and optimise, and increase your profits even more in round 2.
You'll have a complete system for creating a new revenue centre, based on your IP, your customer database, and intelligent, strategic communication with your buyers.
And if you apply yourself to the process, this system enables you to enroll buyers in two weeks or less.
1 hour of training containing 9 modules, guiding you through the entire process of building a new revenue centre. Simply by leveraging two assets you already have in your business.